Princeton University Athletics
Princeton Athletics Partnership
June 19, 2000 | General
Full PDF Version
22,000 Inaugural season attendance - 3rd in the nation
5 NCAA men's lacrosse championships in the '90s
21 NCAA men's basketball tournament appearances
13 straight years with at least one national champion
ADVERTISING & PROMOTIONAL OPPORTUNITIES
| ATHLETIC VENUE SIGNAGE | |
| BASKETBALL | $15,000 |
| FOOTBALL | $15,000 |
| PACKAGE (includes above teams) | $25,000 |
| JADWIN JUNGLE (Basketball student section) | $5,000 + COST |
| TITLE GAME SPONSORSHIP | |
| BASKETBALL OR FOOTBALL GAME | $7,500 |
| HOCKEY OR LACROSSE GAME | $2,500 |
| PACKAGE (includes all four teams above) | $15,000 |
PROMOTIONAL OPPORTUNITIES
| CONCESSIONS CARRIER | |
| (Football, Basketball and Ice Hockey Combined) | $10,000 |
| SINGLE-GAME KIOSK | $2,500 |
| PREMIUM GIVEAWAY | $2,500 + cost |
| TICKET BACKS (see example on opposite page) | |
| Season Ticket Stock | $5,000 |
| Point of Sale | $5,000 |
| TICKET ENVELOPES WITH LOGO | $5,000 |
| TICKET STUB DISCOUNT (per game) | $1,000 |
| TEAM/SCHEDULE MAGNETS | $5,000 + COST |
| TEAM/SCHEDULE POSTER | $5,000 + COST |
| TEAM SCHEDULE CARDS (see example on opposite page) | |
| BASKETBALL OR FOOTBALL | $5,000 |
| ALL OTHER TEAMS | $2,500 |
| PUBLIC ADDRESS ( 2 Announcements per game) | $300/game |
| ELECTRONIC MEDIA | |
| Matrix "fanvision" (Message would run 4 times per game) | |
| FOOTBALL | $1,500 |
| BASKETBALL | $2,500 |
| RADIO | |
| TIGER TALK SPORTS SHOW 30 SECOND SPOT | $100 |
| BASKETBALL 30 SECOND SPOT | $150 |
| FOOTBALL 30 SECOND SPOT | $150 |
| HOCKEY 30 SECOND SPOT | $150 |
| INTERNET www.goprincetontigers.com | |
| ONLINE PARTNER | |
| Banner Ad Tied Into Interactive Promotion | $10,000 |
| Listing on Local Information Page | TBD |
| (both options include link to your web site) | |
GAME DAY PROGRAM
ADVERTISINGFOOTBALL
(Advertising rates are for
the entire season and are
based on five issues, which are
distributed to fans at no cost.
Below includes two season
tickets and pregame hospitality
passes.)
| PROGRAM LOGO ON FRONT COVER (per game) | $7,000 |
| FULL PAGE BACK COVER (color ad) | $7,500 |
| INSIDE FRONT COVER/INSIDE BACK COVER (color ad) | $6,000 |
| CENTER SPREAD | $4,500 |
| FULL PAGE (color ad) | $3,500 |
| FULL PAGE (black & white) | $2,500 |
| HALF PAGE (color ad) | $2,500 |
| HALF PAGE (black & white) | $2,000 |
| QUARTER PAGE (black & white) | $1,000 |
MEN'S AND WOMEN'S BASKETBALL AND MEN'S ICE HOCKEY
(Advertising rates are for all
three sports combined and are
based on 38 issues. Below includes
two season tickets for men's
basketball, women's basketball
season pass and men's ice hockey
game tickets when available.)
| PROGRAM LOGO ON FRONT COVER (per game) | $7,500 |
| FULL PAGE BACK COVER (two color ad) | $8,000 |
| INSIDE FRONT COVER/INSIDE BACK COVER (two color ad) | $7,000 |
| FULL PAGE (black & white) | $5,000 |
| HALF PAGE (black & white) | $4,000 |
| QUARTER PAGE (black & white) | $2,000 |
MEN'S AND WOMEN'S
LACROSSE
(Advertising rates are
based on 12 issues. Below
includes season passes to
all regular-season
home games.)
| PROGRAM LOGO ON FRONT COVER (per game) | $2,500 |
| FULL PAGE BACK COVER | $2,500 |
| INSIDE FRONT COVER/INSIDE BACK COVER | $2,000 |
| FULL PAGE (black & white) | $1,000 |
| HALF PAGE (black & white) | $750 |
| QUARTER PAGE (black & white) | $500 |
INFINITI LACROSSE INVITATIONAL
| 2 PAGE CENTER BANNER AD | $1,000 |
| FULL PAGE (black & white) | $500 |
| HALF PAGE (black & white) | $250 |
| QUARTER PAGE (black & white) | $150 |
| EVENT PROGRAM REMAINING INTERCOLLEGIATE TEAMS | $1,500 |
TESTIMONIALS
Raymond M. D'Orio, First Vice President
Prudential Securities
"The partnership we have with Princeton athletics has been outstanding. The service, information and attention we receive are among the best of all our
sponsorships. Princeton with its local, regional and national following fits perfectly with our company We are extremely pleased with the return on our investment."
Jay Hartmann, Vice President - Public Relations
PNC Bank
"PNC Bank has been a part of the Princeton community for more than 165 years. We frequently partner with Princeton University in a variety of activities, and our support of Princeton Athletics is a natural extension of our relationship. The athletic Department's responsiveness, personalized attention and high
professionalism are unsurpassed and have enabled us to maximize the value of our sponsorship."
Teri McIntire, Director of Marketing
Palmer Square and Nassau Inn
"Our association with Princeton Athletics has been a successful undertaking - one that has exceeded the expectations of our stores, restaurants, and hotel. Just as important has been the sincere interest in our continued
success as a sponsor by the staff of the Department of Athletics."
MEDIA EXPOSURE
See PDF for groups.
GAME DAY TITLE SPONSORSHIP
Title game sponsorship is designed to tie-in all available mediums including print, radio, signage, kiosks and all other promotional avenues to make ( Your Company) an integral part in all mediums surrounding a marquee athletic event. Our goal is to increase your exposure and visibility in the marketplace. Coinciding with this ability to penetrate the market at that specific time, Princeton Athletics will use the radio medium throughout the marquee game to promote (Your Company) as the title sponsor. A special feature of the title sponsorship will include an on-site presentation with the representatives of ( Your Company) along with a representative from the Princeton University Athletic Department. In connection with being the title sponsor for the marquee game, (Your Company) will receive the following:
Sample Partnership Agreement
VIP Partner
(Your Company) receives corporate exposure over the entire athletic year with the following Princeton University intercollegiate teams:
| FALL | WINTER | SPRING |
| Football | Men's Basketball | Men's Lacrosse |
| Field Hockey | Women's basketball | Women's Lacrosse |
| Men's Soccer | Men's Ice Hockey | Baseball |
| Women's Soccer | Women's Ice Hockey | Softball |
(Company receives logo recognition in roster cards of remaining intercollegiate teams)
- Opportunity to distribute promotional materials
- Opportunity for signage at the event
- Special recognition with public address announcements
- Special event program recognition and full - page advertisement
- Sponsor name and logo on event T-shirts
- Complimentary tickets to the event
- Complimentary parking and hospitality passes to the event
- Special presentation to the sponsor
I. ON-SITE EXPOSURE
A. Supporting Sponsorship of the Infiniti Lacrosse Invitational to benefit Pediatric AIDS research
B. Title Sponsorship of one Premiere home game for each intercollegiate team set forth above
- Opportunity to distribute promotional materials
- Signage placed at the site of the promotion
- Special recognition with public address announcements
- Special recognition with scoreboard messages at football and men's and women's basketball games
- Special game program recognition
- Opportunity for halftime radio interview
- Opportunity for pregame reception
- Game-day presentation to the sponsor
C. Athletic Venue Signage placed at home venues for football and men's and women's basketball
D. Promotional Opportunity at all home games for each intercollegiate team set forth above
E. Recognition with Public Address Announcements at all home games for each intercollegiate team set forth above
F. Recognition with Scoreboard Messages at all home football and men's and women's basketball games
II. PRINT EXPOSURE
A. Game Program Advertisement for each intercollegiate team previously set forth (distribution to all fans in attendance free of charge)
B. Recognition in athletic Newspaper Advertisements
C. Recognition in the football and basketball Ticket Applications (distribution to ticket data base, alumni, parents, faculty and staff and fans of Princeton athletics)
D. Recognition on the Season-Ticket Stock of the Title-Sponsored Game for football, men's basketball and men's ice hockey
E. Student-Wide Distribution of Promotional Materials as it relates to the title sponsored game for each intercollegiate team previously set forth
III. ELECTRONIC EXPOSURE
A. Two 30 second radio spots during the Radio Broadcast of all football and men's basketball games
B. Special mention during the Radio Broadcast of the Title-Sponsored Game for football and basketball games
IV. STUDENT-ATHLETE EXPOSURE
A. Opportunity to develop a Corporate Intern Program for Princeton student- athletes
V. COMMUNITY OUTREACH
A. Opportunity to support a Service Program with Princeton student-athlete participation
B. Opportunity to Sponsor Tickets for Princeton athletic games to be distributed to underprivileged youth organizations
VI. ADDITIONAL BENEFITS
A. Complimentary Season Tickets for each intercollegiate team previously set forth
B. Complimentary VIP Parking Passes for football
C. Complimentary VIP Hospitality Passes for football and basketball
D. Membership in the Princeton Varsity Club
- Invitations to monthly coaches luncheons
- Invitation to end-of-year banquet
E. Tickets to away games
Orange & Black Partner
(Your Company) receives corporate exposure over the entire athletic year with the following Princeton University intercollegiate teams:
| FALL | WINTER | SPRING |
| Football | Men's Basketball | Men's Lacrosse |
| Field Hockey | Women's Basketbll | Women's lacrosse |
| Men's Soccer | Men's Ice Hockey | Baseball |
| Women's Soccer | Women's Ice Hockey | Softball |
(Company receives logo recogntion on roster cards of remaining intercollegiate teams)
- Opportunity to distribute promotional materials
- Opportunity for signage at the event
- Special recognition with public address announcements *Special event program recognition and full page advertisement
- Sponsor name and logo on event T-shirts
- Complimentary tickets to the event
- Complimentary parking and hospitality passes to the event
- Invitations to monthly coaches luncheons
- Invitation to end-of-year banquet
I. ON-SITE EXPOSURE
A. Supporting Sponsorship of the Infiniti Lacrosse Invitational to benefit Pediatric AIDS research
B. Promotional Opportunity at home games for football, basketball, hockey and lacrosse
C.Recognition with Public Address Announcements at all home games for each intercollegiate team set forth above
D. Recognition with Scoreboard Messages at all home football and men's and women's basketball games
II.PRINT EXPOSURE
A.Game Program Advertisement for each intercollegiate team set forth above (distribution to all fans in attendance free of charge)
III. ELECTRONIC EXPOSURE
A.Recognition during the Radio Broadcast of all football, basketball and hockey games
IV. COMMUNITY OUTREACH
A. Opportunity to support a Service Program with Princeton student-athlete participation
B.Opportunity to Sponsor Tickets for Princeton athletic games to be distributed to underprivileged youth organizations
VI. ADDITIONAL BENEFITS
A. Complimentary Season Tickets for each intercollegiate team previously set forth
B. Complimentary VIP Parking Passes for football
C. Complimentary VIP Hospitality Passes for football and basketball
D. Membership in the Princeton Varsity Club
Tiger Partner
(Company) receives corporate exposure over the entire athletic year with the following Princeton University intercollegiate teams:
| FALL | WINTER | SPRING |
| Football | Men's Basketball | Men's Lacrosse |
| Women's Basketball | Women's Lacrosse | |
| Men's Ice Hockey | ||
| Women's Ice Hockey |
I. ON-SITE EXPOSURE
A. Recognition with Public Address Announcements at all home games for each intercollegiate team set forth above
B. Recognition with Scoreboard Messages at all home football and men's and women's basketball games
II. PRINT EXPOSURE
A .Game Program Advertisement for football, ice hockey, men's and women's basketball and men's Lacrosse and women's lacrosse (distribution to all fans in attendance free of charge)
III. ADDITIONAL BENEFITS
A. Complimentary Season Tickets for each intercollegiate team set forth above (hockey tickets provided on an individual- game basis depending upon availability)