Princeton University Athletics
Promotions
June 21, 2006 | General
In-game promotions are an excellent way to create consumer interaction with your company. They are also a great way to entertain our fans, help turn our games into "events" and get fans to return to our games with the anticipation of being involved in your promotion.
IN-GAME PROMOTIONS
In-game promotions are broken down into two types, contests and giveaways.
CONTESTS Examples of contests include: Pass, Punt and Kick -(football) The contestant must throw and punt a football down the length of the field in order to be in range to kick a successful field goal; Dress Like the Tigers - (basketball) Children put on oversized Princeton uniforms and dribble the length of the floor to shoot a lay-up; Crazy Shot - (lacrosse or soccer) The contestant must complete a series of obstacles before shooting the ball into the goal. During these promotions, a banner from your company will be displayed on the court (or field), and the public address announcer and scoreboard message center, if applicable, will acknowledge your sponsorship of the contest.
GIVEAWAYS Examples of giveaways include: Lucky Seat/Row/Section contests; the famous Princeton T-shirt gun or slingshot shooting T-shirts into the crowd; cheerleaders throwing mini-basketballs into the crowd; or fans redeeming their ticket stubs for a prize at the sponsor's location, if the team attains a certain achievement during the game.
These are only a few examples of many unique promotions. We are limited only by our own creativity!
| SPORT | PROMOTION | AMOUNT AVAILABLE | |
| Football | Halftime contest | 1 | |
| Football | Giveaways | 4 | |
| Basketball | In-gamecontest | 3 | |
| Basketball | Giveaways | 4 | |
| Men's Lacrosse | Halftime contest | 1 | |
| Men's Lacrosse | Giveaways | 4 | |
| Men's Hockey | In-game contest | 2 | |
| Soccer | Halftime contest | 1 |
* prizes additional