Princeton University Athletics

Princeton Athletics Announces Partnership With Sentient Jet
October 31, 2017 | General
As the 2017-18 campaign takes off, Sentient Jet has joined the Department of Athletics as a key partner as announced by IMG College, the multimedia rights holder for Princeton Athletics.
Founded in 1999 and now an integral part of Directional Aviation, Sentient Jet is one of the leading private aviation companies in the country.
"Sentient Jet is honored to enter into a partnership with the storied Princeton Athletics brand," Kirsten Lamotte, Vice President, Partnerships & Events for Sentient Jet, said. "The Tigers' consistent ability to achieve at the highest level is an ideal alignment for Sentient's efforts in service. We look forward to supporting their hard work and introducing their constituents to our best-in-class customer service, superior flexibility of the jet card and steadfast commitment to safety."
Along with key touchpoints to the loyal Princeton fanbase throughout the year, Sentient has committed to an integrated partnership with Princeton Athletics including a direct donation program to support the Tigers' initiatives. The platform will be centered around a promotional campaign tied to both the men's and women's basketball seasons this winter as well as men's and women's lacrosse seasons next spring.
"We are thrilled to partner with Sentient Jet," Ford Family Director of Athletics Mollie Marcoux Samaan '91 said. "Their commitment to excellence mirrors the dedication put forth by our teams, coaches, and support staff. We greatly appreciate their support and are looking forward to a highly successful partnership."
The Sentient Jet Card Program offers clients the flexibility and convenience of flying private for their personal and business air travel needs with industry-leading value. For on-demand individual itineraries the Company also offers the Sentient Jet Charter program. For more information, visit sentient.com.



