Princeton University Athletics
Princeton Athletics Partners With IMG
August 07, 2015 | General
Princeton University and IMG have announced a new multi-year rights representation agreement.
Under the agreement, IMG College will manage Princeton's multi-media rights, including marketing all advertising and sponsorship inventory for Princeton Athletics and producing the radio broadcasts of Tigers football, men's basketball and men's lacrosse.
“The Princeton Athletic Department is excited to work with IMG, a national leader in the field of intercollegiate athletic marketing with a proven level of expertise and a track record of success,” says Princeton's Ford Family Director of Athletics Mollie Marcoux. “We look forward to partnering with IMG to build upon our already strong sponsorship program by continuing to identify premier sponsors who align with the Princeton brand and who understand our unique tradition of academic and athletic excellence.”
”IMG is honored to serve Princeton University, one of the nation's preeminent institutions of higher education, adding to our growing presence in the Ivy League and the northeast,” said Mike Wolfert, VP, Revenue Solutions, IMG College. “Our team will develop corporate partner strategies for Princeton, including opportunities through our national marketing platform and in bundling Princeton, Harvard, and Yale to provide brands with access to an attractive, high-value demographic.”
IMG will also seek to develop multi-school sponsorships that include Princeton and Rutgers University, which IMG began serving in 2014, Wolfert said.
The operation will be directed on-site by General Manager Zack Rosenberg, who joins IMG from the Lakewood Blue Claws, where he oversaw corporate sponsorship sales for the Philadelphia Phillies' minor league baseball affiliate.
About Princeton
Princeton has 38 varsity teams and approximately 1,000 varsity athletes, making it one of the largest athletic programs in Division I. It is also among the most successful, as Princeton routinely finishes in the Top 50 – and as the top non-power conference school - in the Directors' Cup standings, all while maintaining an emphasis on the overall undergraduate experience of the athletes, in sports, education and citizenship. Princeton is universally recognized as one of the greatest academic universities in the world.
About IMG
IMG is a global leader in sports, fashion and media operating in more than 25 countries around the world. IMG's businesses include Events & Media, College, Golf, Tennis, Performance and IMG Academy, Fashion, Models, Clients, Licensing, Joint Ventures, and creative management agency Art + Commerce. In 2014, IMG was acquired by WME, the world's leading entertainment and media agency. Together, the companies offer an unparalleled client roster; strategic partnerships with sponsors and brands; and marquee assets across sports, entertainment, events, music and fashion.
For more information contact: Andrew Giangola, IMG, 646-871-2402, andrew.giangola@img.com