Princeton University Athletics
Princeton, Nelligan Sports Marketing Announce Partnership Renewal
October 25, 2010 | General
Princeton University and Nelligan Sports Marketing have announced a long-term extension of their partnership that continues the New Jersey-based company's exclusive rights to manage the University's athletic corporate sponsorship program.
"We are extremely pleased that we are able to continue our relationship with Nelligan Sports Marketing for the foreseeable future," said Princeton Director of Athletics Gary Walters, Princeton University's Athletic Director. "NSM's talented staff has enabled us to form meaningful corporate partnerships with companies previously untapped by the University in a challenging economic environment. In addition to growing our sponsorship revenue, NSM has represented the University in a first class manner and we look forward to continuing to grow our partnership."
Princeton and Nelligan Sports Marketing first
began working together five years ago. Nelligan's corporate sponsorship efforts
have been in support of Princeton's motto of "Education Through Athletics,"
which views college athletics as a co-curricular extension of the students'
educational experience.
"We're thrilled to continue our partnership with Princeton University," said TJ
Nelligan, Chairman and CEO of NSM.
"It's an honor to be associated with one of the most prestigious
Universities in the country. We've
formed great relationships with Gary Walters and his staff and are excited to
continue working with them for many years to come."
Princeton University has 38 varsity athletic teams and nearly 1,000 athletes, who make up 17% of the undergraduate study body. Princeton has won the Ivy League's unofficial all-sports points championship each of the last 24 years and has had a team or individual national champion each of the last 39 years.
"A corporate partnership with Princeton University is truly unique in that it provides corporate America with an association with one of the premier academic institutions as well as an elite all-around Division I athletic program," said NSM Vice President Mark Donley. We're excited for the opportunity to continue to represent this great University and develop unique programs that allow our partners to associate their brands with Princeton in a meaningful way."
Nelligan Sports Marketing, Inc. provides sales and marketing expertise for sports properties worldwide. NSM is dedicated to building long-term relationships with clients through exceptional management of the properties represented and by maximizing revenue growth through its corporate relationships. NSM's high-level sales executives have a proven track record of exceptional revenue growth and management of the sports properties represented. In addition to Princeton University, NSM represents some of the elite college properties in the country, including the Colonial Athletic Association and its 12 member institutions, the Horizon League, Pac-10 Conference, Patriot League, Brown University, Cal Poly, UC Santa Barbara, Cleveland State University, Colorado State University, Eastern Michigan University, Fairfield University, Florida Atlantic University, Indiana State University, Indiana University-Purdue University Fort Wayne, University of Louisville, Marquette University, Middle Tennessee State University, Missouri State University, Monmouth University, University of Pennsylvania, Princeton University, Providence College, Rutgers University, University of Texas at San Antonio, West Virginia University, University of Wisconsin-Green Bay, the Champs Sports Bowl, the Capital One Bowl and the Penn Relays.
For more information about Nelligan Sports Marketing, please visit www.nelligansports.com.